Tag Heuer Watches

TAG Heuer is a Swiss watch manufacturer founded in 1860 by Edouard Heuer in Saint-Imier, and the brand has long been associated with precision sports timing and motorsport. Based in La Chaux-de-Fonds, the company produces chronographs, dive watches, and dress watches across a broad price range, with the Carrera, Monaco, and Aquaracer among its most recognised lines. TAG Heuer occupies the accessible end of the Swiss luxury segment, appealing to enthusiasts who value technical heritage alongside contemporary design.