Bulova 97B223 Super Seville Gold Tone Bracelet Watch - W09343
How might this watch look on my wrist? A 3D representation of Bulova 97B223 Super Seville Gold Tone Bracelet Watch - W09343. Check retailer page for actual dimensions and specifications.
Scroll or drag to turn the wrist. Shown to scale on a typical men’s wrist (17.5 cm), lug to lug 42.2 mm (measured from the photo).
This 38mm gold-tone stainless steel watch draws on Bulova's 1970s Super Seville design, combining vintage styling with modern Precisionist technology. The distinctive TV-shaped case features a grooved coin-edge bezel, sapphire crystal with date magnifier, and an integrated three-link bracelet with push-button deployment clasp. The silver-white brushed dial displays polished hands and indices with a date window at 3 o'clock.
Powered by Bulova's proprietary Precisionist quartz movement, the watch vibrates at 262k Hz for accuracy to within seconds per year and includes enhanced temperature resistance. The smooth sweeping seconds hand and robust construction make this a functional everyday piece that balances retro aesthetic appeal with contemporary precision engineering.
The Bulova Super Seville 97B223 is listed on WatchShopper as a 38 mm gold-plated stainless steel quartz watch with a silver-white dial, a date display, and sapphire crystal. It runs on the Precisionist calibre and comes on a gold tone stainless steel bracelet. On 22 October 2026 the lowest UK price was £474.95 at House of Watches, in stock, with free delivery and 30-day returns. 3 UK retailers have it in stock, from £474.95 to £499.00. That is the lowest price WatchShopper has tracked for it in 29 days.
WatchShopper has tracked the Bulova 97B223 Super Seville Gold Tone Bracelet Watch - W09343 across 4 UK retailers for 29 days. In that time the lowest recorded price was £474.95 at House of Watches on 23 September 2026, and the highest was £499.00 at F.Hinds. The average tracked price is £492.99. At £474.95, the current best price is at its lowest tracked price.
| Lowest tracked price | £474.95 |
|---|---|
| Highest tracked price | £499.00 |
| Average tracked price | £492.99 |
| Current best price | £474.95 |
| Tracking since | 23 September 2026 |
At £474.95 this watch is among the dearest for a quartz watch with a 36–40 mm case: 86% of the 909 we track from every brand cost less. 79% of the 157 Bulova watches we track cost less than this one. This is the 6th cheapest of the 9 versions of the Super Seville we list.
